Great Project Photography: Checklist for Success

In the blog series Great Project Photography, we will offer designers a variety of tips on why and how to capture professional photography for your tile design projects. 

Capturing good photos of your tile projects takes some forethought, organization and planning. Houzz recently surveyed some of the online platform’s most successful pros to learn their tried and true strategies for success.

Ready to get started? Here’s a checklist to get your photography off to the right start:

Communicating with Clients

  • Discuss the photoshoot early
    Tell your clients you want to take professional photos of the finished project at the very first meeting to set client expectations properly.
  • Put it in the contract
    Adding a release to your contract will give you the right to photograph your work. This formal agreement is one way to make sure all parties are on the same page.
  • Send a reminder
    As work begins to wrap up, remind your client that you’re excited about the upcoming photoshoot and discuss potential timeframes for the photographer to come by.

Hiring a photographer

  • Find a photographer
    People hire you because you’re an expert at what you do; the same is true for professional photographers.
  • Look at their portfolio
    Once you’ve assembled a list of potential photographers, look through their portfolio or projects. Do you like their style? Can they capture your work the way you want them to?
  • Discuss working styles
    Take your top prospects and call them to see how they work. Are they interested in outside input? Do they understand your goals? Will they work with your needs?

Shooting the Project

  • Discuss your goals
    Before the shoot, communicate your goals to your photographer so they know how you want your work to be captured. Be sure to specify any design details you want highlighted.
  • Time it right
    The best time to shoot is right after the project is completed. The space will be in pristine condition and the homeowners won’t be quite moved in yet, so it won’t be inconvenient to stage or shoot.
  • Stage the scene
    Whether you work with professional stagers or not, make sure your projects look consistent, beautiful and professional. If your space is looking sparse, use props like a bowl of lemons, bottles of sparkling water or flowers to add some character. Using a consistent palette for your props will keep the photos looking uncluttered and places the focus on your tile design work.

 

Christopher Brown Named North American Sales Director

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Lunada Bay Tile is pleased to announce that Christopher Brown has been named North American Sales Director.

Brown, who will be based out of Lunada Bay Tile’s Harbor City headquarters, joined Lunada Bay Tile in 2011 to manage western region sales and has 18 years of experience in the tile industry. From 1999 to 2010 he worked for tile and stone company Walker Zanger, where he managed sales and eventually held the position of branch manager in Hayward, California.

“A forward-looking thinker with warm energy, Chris understands the evolving needs of the tile marketplace,” said Carl Steadly, president of Lunada Bay Tile. “His leadership skills, diverse sales experience and in-depth knowledge of the builder, retailer and A&D markets will make a significant contribution to the success of our company.”

5 New Tomei Colors

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We’ve just added a few more tools for your designer toolbox! Lunada Bay Tile has updated the Tomei glass collection with the addition of five new neutral hues. The latest colors provide more options in the gray and beige color families, each with a unique undertone, which give designers and specifiers more opportunities to work with Tomei in a variety of styles and palettes.

The new colors—Linen, Stratus, Horizon, Pumice and Vapor—bring the Tomei collection to 24 colors in two finishes, natural (glossy) and silk (matte).

 

 

Shinju For the Win

We are over the moon about Shinju’s win in the surfaces category at Hospitality Design (HD) magazine’s HD Awards.

Nearly 640 project entires and 330 product entries were submitted this year. Winners and finalists for both projects and products were selected by an esteemed jury of industry professionals, featured in the June issue of HD magazine, and celebrated at a ceremony at Cipriani 25 Broadway in New York on June 7th, 2017.

Kristin Good, east coast sales representative, and Mike McConnell, national sales director, accepted the award at the event. What a wonderful night! You can see Shinju in the June issue of HD Magazine.