In the blog series Great Project Photography, we will offer designers a variety of tips on why and how to capture professional photography for your tile design projects.
Capturing good photos of your tile projects takes some forethought, organization and planning. Houzz recently surveyed some of the online platform’s most successful pros to learn their tried and true strategies for success.
Ready to get started? Here’s a checklist to get your photography off to the right start:
Communicating with Clients
- Discuss the photoshoot early
Tell your clients you want to take professional photos of the finished project at the very first meeting to set client expectations properly.
- Put it in the contract
Adding a release to your contract will give you the right to photograph your work. This formal agreement is one way to make sure all parties are on the same page.
- Send a reminder
As work begins to wrap up, remind your client that you’re excited about the upcoming photoshoot and discuss potential timeframes for the photographer to come by.
Hiring a photographer
- Find a photographer
People hire you because you’re an expert at what you do; the same is true for professional photographers.
- Look at their portfolio
Once you’ve assembled a list of potential photographers, look through their portfolio or projects. Do you like their style? Can they capture your work the way you want them to?
- Discuss working styles
Take your top prospects and call them to see how they work. Are they interested in outside input? Do they understand your goals? Will they work with your needs?
Shooting the Project
- Discuss your goals
Before the shoot, communicate your goals to your photographer so they know how you want your work to be captured. Be sure to specify any design details you want highlighted.
- Time it right
The best time to shoot is right after the project is completed. The space will be in pristine condition and the homeowners won’t be quite moved in yet, so it won’t be inconvenient to stage or shoot.
- Stage the scene
Whether you work with professional stagers or not, make sure your projects look consistent, beautiful and professional. If your space is looking sparse, use props like a bowl of lemons, bottles of sparkling water or flowers to add some character. Using a consistent palette for your props will keep the photos looking uncluttered and places the focus on your tile design work.